Tuesday, 26 July 2011

Ways to beat the Google Panda effect!

1. Valuable content - The valuability of a content  plays a major role in overcoming the Google Panda update.
2. Content Uniqueness – Make sure that your content is 100% original to get better results from the search engines.
3. Remove Low quality content – Remove all the low quality of content which doesnot necessary for your website. Backlinks yes but 
4. Reduced Ad Placements - If you want to place ads on your website, then place it wisely without making it difficult for the users to go through the content of your web page.
5. Make Post  Search Engines Friendly – Once you know basics of SEO, you can be ready for any algo changes and tweak your website to meet new changes.
6. Quality Back Links – Start stopping building links from low quality irrelevant sites and if your site already has low quality backlinks pointed to it, then you may contact the webmaster of those sites to remove your link.
7. Social media promotion - Google takes social media trends seriously and content which is loved by social media sites like Twitter and Facebook, gets better position in search engines.
8. Frequently Post New Content – 
Google loves content – fresh content and quality content.So keep posting frequently new contents.

Ways to beat the Google Panda effect!

1. Valuable content - The valuability of a content  plays a major role in overcoming the Google Panda update.
2. Content Uniqueness – Make sure that your content is 100% original to get better results from the search engines.
3. Remove Low quality content – Remove all the low quality of content which doesnot necessary for your website. Backlinks yes but 
4. Reduced Ad Placements - If you want to place ads on your website, then place it wisely without making it difficult for the users to go through the content of your web page.
5. Make Post  Search Engines Friendly – Once you know basics of SEO, you can be ready for any algo changes and tweak your website to meet new changes.
6. Quality Back Links – Start stopping building links from low quality irrelevant sites and if your site already has low quality backlinks pointed to it, then you may contact the webmaster of those sites to remove your link.
7. Social media promotion - Google takes social media trends seriously and content which is loved by social media sites like Twitter and Facebook, gets better position in search engines.
8. Frequently Post New Content – 
Google loves content – fresh content and quality content.So keep posting frequently new contents.

Tuesday, 19 July 2011

I found free email tracking services - im a genius, ok maybe not...

I found free email tracking services - im a genius, ok maybe not...

how do u tweet to a #twibe

how do u tweet to a #twibe

Singapore Twitter List of Online Marketing experts - anybody has anymore to add?

Singapore Twitter List of Online Marketing experts - anybody has anymore to add?

Social Media Marketing event - Singapore - 1-2 Sept, Workshops & Free exhibition

Monday, 18 July 2011

Follow the followers of people who are like you to get more followers.

Andrea follows #womenentrepreneurs and #entrepreneurs twitter lists by altgate

When is it time to revisit your keyword research?

To me, keyword researching should be a daily business, its how you keep on top of your market--knowing what your audience is searching for. I don't think Google takes a break from analyzing how people search. That said, Google might take some time to update their database. And "as user behavior changes, so do their search phrases". So the question really does boil down to WHEN to check in on your prized keywords again?

  • when your current keywords no longer produce traffic, or as much traffic as before.
  • when there are new industry jargon.
  • when your company rebranded itself, or launched new products and pages. 

When is it time to revisit your keyword research?

To me, keyword researching should be a daily business, its how you keep on top of your market--knowing what your audience is searching for. I don't think Google takes a break from analyzing how people search. That said, Google might take some time to update their database. And "as user behavior changes, so do their search phrases". So the question really does boil down to WHEN to check in on your prized keywords again?

  • when your current keywords no longer produce traffic, or as much traffic as before.
  • when there are new industry jargon.
  • when your company rebranded itself, or launched new products and pages. 

Sunday, 17 July 2011

Friday, 15 July 2011

What's an Infopreneur?

Infopreneur sell information on the Internet. The information is usually contained on a website and they flip websites too. (Like how properties are flipped) A faster way than affiliate marketing. HAHA.

What's an Infopreneur?

Infopreneur sell information on the Internet. The information is usually contained on a website and they flip websites too. (Like how properties are flipped) A faster way than affiliate marketing. HAHA.

Build r/s with the top blogs in your industry. Be a guest blogger. :)

Build r/s with the top blogs in your industry. Be a guest blogger. :)

[Life] Blessed to have a boss who sticks up for u. 200% loyalty points from me. ++ many goodies.

Just paid for the Personal subscription for sending random email. At a 40% discount.

Just paid for the Personal subscription for sending random email. At a 40% discount.

Tuesday, 12 July 2011

Starting on my twitter project. (Written it out yesterday) To get as many followers :):)

@yflcsandi

Starting on my twitter project. (Written it out yesterday) To get as many followers :):)

@yflcsandi

Recently just grew my twitter followers from 80+ to 337 in 2 days.

1e3
 And my company's from 21 to 197 in 2 days. 

Recently just grew my twitter followers from 80+ to 337 in 2 days.

1e3
 And my company's from 21 to 197 in 2 days. 

[Life] RT @SheilaWalsh "Apple is an amazing company! I told this very sweet man that I dropped my iPhone in the airplane toilet and he gave me a brand new one:)"

[Life] RT @SheilaWalsh "Apple is an amazing company! I told this very sweet man that I dropped my iPhone in the airplane toilet and he gave me a brand new one:)"

Tips for twitter: People are lazy to open links, for slow connections and whatever reasons. Tweet one iota of info at one time.

Tips for twitter: People are lazy to open links, for slow connections and whatever reasons. Tweet one iota of info at one time.

"Webtrends: The Global Leader in Mobile and Social Analytics"

Mobile surfing x2 in 2011 compared to 2010. (by: Google)

"Webtrends: The Global Leader in Mobile and Social Analytics"

Mobile surfing x2 in 2011 compared to 2010. (by: Google)

Monday, 11 July 2011

“Showing up is 80% of life.” — Woody Allen

“Showing up is 80% of life.” — Woody Allen

[Life] Female toilet xtra bz w 5:1 females in e office. Did I mention females take 3x longer to visit loo compare to males? Can someone try taking down the metrics for toilet paper usage?

[Life] Female toilet xtra bz w 5:1 females in e office. Did I mention females take 3x longer to visit loo compare to males? Can someone try taking down the metrics for toilet paper usage?

How to win at ZMOT aka "customers' first impression of you online" (recommended by Google)

1. Put an expert in Charge (involve him in all your business strategy, he must be a self-starter)
2. Find Your ZMOT Moments
3. Answer the Questions People Are Asking
4. Optimize for ZMOT
5. Be Fast
6. Don’t Forget Video
7. Jump In! (The faster you fail, the faster you learn what works. Treat your online marketing campaigns as if they’re always in beta.)

Download free ZMOT ebook.

How to win at ZMOT aka "customers' first impression of you online" (recommended by Google)

1. Put an expert in Charge (involve him in all your business strategy, he must be a self-starter)
2. Find Your ZMOT Moments
3. Answer the Questions People Are Asking
4. Optimize for ZMOT
5. Be Fast
6. Don’t Forget Video
7. Jump In! (The faster you fail, the faster you learn what works. Treat your online marketing campaigns as if they’re always in beta.)

Download free ZMOT ebook.

If Helen Keller had ESP, would you say she had a fourth sense?

329

If Helen Keller had ESP, would you say she had a fourth sense?

329

Untitled

329
What do you call a guy with a rubber toe? Roberto.

Untitled

329
What do you call a guy with a rubber toe? Roberto.

[Life] Monday morning..realise a super power i have : i can sit infront of the computer for 5 hours str8. :)

[Life] Monday morning..realise a super power i have : i can sit infront of the computer for 5 hours str8. :)

Sunday, 10 July 2011

My tips for creating a successful Twitter account

-Always tweet about the same topic(s)
-People are lazy to open links, for slow connections and whatever reasons. Tweet one iota of info at one time.
-Don't mass tweet all at one ago, spread them out.
-Don't RT too much. haha. Create original content!

My tips for creating a successful Twitter account

-Always tweet about the same topic(s)
-People are lazy to open links, for slow connections and whatever reasons. Tweet one iota of info at one time.
-Don't mass tweet all at one ago, spread them out.
-Don't RT too much. haha. Create original content!

Finally got Twitter Lists under control!

Follow me @yflcsandi.
Last time, it was Facebook Friends lists.

Finally got Twitter Lists under control!

Follow me @yflcsandi.
Last time, it was Facebook Friends lists.

hmm 2 posts still stuck at boomerang outbox even after the week ended, i think... "send anytime within a week" means anytime 7 days from the day you posted.

hmm 2 posts still stuck at boomerang outbox even after the week ended, i think... "send anytime within a week" means anytime 7 days from the day you posted.

Wednesday, 6 July 2011

So ironic web is still defined by geography.

-.us, .nz, .co.uk, .sg, .tw
-google does not penalise duplicate websites of a different country from one company.
-nowadays we can only search in google.com.sg if you realise...

What to say if your company does not believe in online marketing?

3,000 users left positive comments like "I use this all the time because it holds the things I want to hold together..." for SCOTCH TAPE.
Consumers leave feedback online simply because its easy to do so.
If you're not going to be online, your competitors are.
The busier your target audience, the more they need fast feedback from sites/friends/the popular opinion.
Whats a website if there are no traffic?

Download the ZMOT ebook.

"My company encourage it employees to use Social Media platforms as a new way to communicate with potential customers."

What to say if your company does not believe in online marketing?

3,000 users left positive comments like "I use this all the time because it holds the things I want to hold together..." for SCOTCH TAPE.
Consumers leave feedback online simply because its easy to do so.
If you're not going to be online, your competitors are.
The busier your target audience, the more they need fast feedback from sites/friends/the popular opinion.
Whats a website if there are no traffic?

Download the ZMOT ebook.

"My company encourage it employees to use Social Media platforms as a new way to communicate with potential customers."

Andrea is using Boomerang to "spread out" her status updates/tweets/blog posts.

Install on Firefox/Chrome/Outlook.
Hey where's Safari and IE?

Andrea is using Boomerang to "spread out" her status updates/tweets/blog posts.

Install on Firefox/Chrome/Outlook.
Hey where's Safari and IE?

Tuesday, 5 July 2011

Yesterday saw a banner: "Wanna serve Internet?"

Yesterday saw a banner: "Wanna serve Internet?"

ZMOT- when you do your online search for a new product/service, theres a name for it!

The Zero Moment of Truth (ZMOT) is the moment you form your decisions while on the first research on the Internet for a product or service. Why is this important? Because consumers used to gather impression/information/reputation of a product from the store (for eg after they see an ad), now they just visit twitter, facebook, forums, landing pages, company websites...

Download the ZMOT ebook

Process:
person sees ad --> goes online and hit product name, sociel media sites, shopping comparison sites, product review sites, price comparison sites --> makes his decision to cehck out product in mall.
Does this sound familiar? Yeah i do it everyday. :)

Interesting facts:

  • Mobile searches on google doubled last year.
  • Consumers uses 10.4 sources in 2011, compared to 5.3 sources of information in 2010.
  • Consumers no longer make shopping decisions in a linear way. Rather, like neurons, they branch out to gather as many information as possible from friends, ads, social media..
  • keyword to optimize for: best, top...
  • Average length of research for 80% of people before purchase: 1 month. 
Priority in search
Big ticket items: 1) prices 2) quality 3) design
Retail consumer products: 1) information 2) reviews 3) discounts

ZMOT- when you do your online search for a new product/service, theres a name for it!

The Zero Moment of Truth (ZMOT) is the moment you form your decisions while on the first research on the Internet for a product or service. Why is this important? Because consumers used to gather impression/information/reputation of a product from the store (for eg after they see an ad), now they just visit twitter, facebook, forums, landing pages, company websites...

Download the ZMOT ebook

Process:
person sees ad --> goes online and hit product name, sociel media sites, shopping comparison sites, product review sites, price comparison sites --> makes his decision to cehck out product in mall.
Does this sound familiar? Yeah i do it everyday. :)

Interesting facts:

  • Mobile searches on google doubled last year.
  • Consumers uses 10.4 sources in 2011, compared to 5.3 sources of information in 2010.
  • Consumers no longer make shopping decisions in a linear way. Rather, like neurons, they branch out to gather as many information as possible from friends, ads, social media..
  • keyword to optimize for: best, top...
  • Average length of research for 80% of people before purchase: 1 month. 
Priority in search
Big ticket items: 1) prices 2) quality 3) design
Retail consumer products: 1) information 2) reviews 3) discounts

Monday, 4 July 2011

Boomerang allows your gmail to be sent later hehe

andrea is using boomerang on her gmail so that her emails are scheduled to be sent out...at  

With Thanks, Andrea

Boomerang allows your gmail to be sent later hehe

andrea is using boomerang on her gmail so that her emails are scheduled to be sent out...at  

With Thanks, Andrea

Boomerang allows your gmail to be sent later hehe

andrea is using boomerang on her gmail so that her emails are scheduled to be sent out...at one one : one one pm. 

With Thanks, Andrea

Boomerang allows your gmail to be sent later hehe

andrea is using boomerang on her gmail so that her emails are scheduled to be sent out...at one one : one one pm. 

With Thanks, Andrea

Google creates a mobile version of your site in seconds.

Google creates a mobile version of your site in seconds.

Sunday, 3 July 2011

SEO services are for life! So is SEO client! I will do my best. :)

SEO services are for life! So is SEO client!

 

As an SEO client, it’s important to understand and maintain SEO momentum. You can't put SEO on hold and then pick up where you left off a few months later.

Basically, you should never just fire your SEO firm without there being an alternative in place to follow current SEO projects through to the end, and having additional projects planned and scoped in advance.

Any interruption in your SEO efforts can end up setting you back months or years, and that can not only mean having to reinvest in SEO all over again, but losing the SEO equity you’ve built to date.

 

http://searchenginewatch.com/article/2082871/5-Steps-to-Strategically-Managin...

 

Couple of notes to be a good SEO service provider:

- understand business model and business goals.

- agree in advance the combination of KPIs

- work closely with IT/Dev & Legal.

SEO services are for life! So is SEO client! I will do my best. :)

SEO services are for life! So is SEO client!

 

As an SEO client, it’s important to understand and maintain SEO momentum. You can't put SEO on hold and then pick up where you left off a few months later.

Basically, you should never just fire your SEO firm without there being an alternative in place to follow current SEO projects through to the end, and having additional projects planned and scoped in advance.

Any interruption in your SEO efforts can end up setting you back months or years, and that can not only mean having to reinvest in SEO all over again, but losing the SEO equity you’ve built to date.

 

http://searchenginewatch.com/article/2082871/5-Steps-to-Strategically-Managin...

 

Couple of notes to be a good SEO service provider:

- understand business model and business goals.

- agree in advance the combination of KPIs

- work closely with IT/Dev & Legal.

What if I just put a link?

Http://yflcsandi.posterous.com

Sent from my iPhone

What if I just put a link?

Http://yflcsandi.posterous.com

Sent from my iPhone

Link from iPhone email client

Link from iPhone email client