http://heidicohen.com/15-tips-to-make-your-b2b-content-marketing-more-effective/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HeidiCohen+%28Heidi+Cohen%27s+Actionable+Marketing+Advice%29#utm_source=feed&utm_medium=feed&utm_campaign=feed
basically, there are 3 ways u can spice up B2B content marketing
- bring in fresh perspective (guest blogging, talk to freelancers, people outside of marketing, focus/quiz groups)
- different types of content (answer cs questions, info products to train customers, demonstration (in line with videos), case studies, interviews)
- change the format of delivering the content (video, picture, infographic, audio, ppt slides)
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