Monday 12 November 2012

ProfitHacks Full Livestream Transciption ... or just the points that you REALLY need to know.

So like you, I met with a lot of obstacles watching the livestream. I will describe the problems later. 

Focus on: Value Creation and Outsourcing. 

The tasks that Pete set for the 6 hours in $400:

1. Forum Posting
Getting a VA to send you daily updates on the forums you want to be active in or add value to. (Or you can use google alerts.--thats by me.) Then record your audio response, have your team reply to forum thread and syndicate the responses. Do not go thru the forums, do not post yourself, do not spellcheck yourself. 

2. Podcasting
This is a valuable piece of content- can be used for audio, video and transcribe. Use Skype call recorder when doing interviews. Goes to the itunes and internet radio, create slides, videos, transcript (scribd),  
 
3. Create new info product
mindmap a plan, record an audio interview, use audio as content for leverage that output into different modalities. 

4. Responding to emails
Record your responses. Using TextExpander on Mac to churn out a longer email while typing a shortcuts. And attach your audio file. Theres also apps on iphone, eg Say it mail it. 

My take: fast for you, but its a longer time to load for your receivers. And does gmail have a Lab app for this? i personally prefer a transcribing app for my audio reply. 

5. Product marketing for new product

6. Client Q&A session
Ask for questions all at once. Then do an Q&A session that is preplanned ahead of time. Or do an audio recording of it. Use the responses and do Task 1,2,3. 

7. Two blog posts - outsource

8. Two guest posts to other blogs - outsource

9. Article for magazine - outsource

10. Two Youtube videos - outsource

11. Press releases - outsource

Pete also said:
- Focus on value adding VS mechanics - do not do the latter.
- Comparing himself to Tim Ferriss, who goes out to "beg" for networks, whereas he demonstrates himself as a market leader and have people come to him instead.
- We are scaring ourselves by creating the product and then creating the shop to sell the product, when we can leverage other people's stores to sell our product. Eg. amazon, magcast, clickbank.

Somebody thank me for using more than 4 hours of my time in exchange for 4 minutes of your time.
- Hiring and outsourcing: hire one person, if he has been submitting regularly and on time, then promote him after that to do the other stuff. 
 
Anybody caught anything else? Please share it in the comments below.
 
---Obstacles--
1. im on the other side of the world, so 3pm EST means 3am for me on a weekday!! I did my best... set multiple alarms and the results was.. I did not wake up. So I thanked God when their emails said they were going to send a video on the missed livestream, which was partially what I kinda expected anyway from these online programs.
2.  After I received the video, I had problems loading or even streaming the video.
 
3. The guy in black keeps repeating himself!!! And is really long-winded....

With Thanks, Andrea
8am-5pm, Mon-Fri, 8pm-9pm (emergency only)

+8 GMT, Singapore timezone. 

ProfitHacks Full Livestream Transciption ... or just the points that you REALLY need to know.

So like you, I met with a lot of obstacles watching the livestream. I will describe the problems later. 

Focus on: Value Creation and Outsourcing. 

The tasks that Pete set for the 6 hours in $400:

1. Forum Posting
Getting a VA to send you daily updates on the forums you want to be active in or add value to. (Or you can use google alerts.--thats by me.) Then record your audio response, have your team reply to forum thread and syndicate the responses. Do not go thru the forums, do not post yourself, do not spellcheck yourself. 

2. Podcasting
This is a valuable piece of content- can be used for audio, video and transcribe. Use Skype call recorder when doing interviews. Goes to the itunes and internet radio, create slides, videos, transcript (scribd),  
 
3. Create new info product
mindmap a plan, record an audio interview, use audio as content for leverage that output into different modalities. 

4. Responding to emails
Record your responses. Using TextExpander on Mac to churn out a longer email while typing a shortcuts. And attach your audio file. Theres also apps on iphone, eg Say it mail it. 

My take: fast for you, but its a longer time to load for your receivers. And does gmail have a Lab app for this? i personally prefer a transcribing app for my audio reply. 

5. Product marketing for new product

6. Client Q&A session
Ask for questions all at once. Then do an Q&A session that is preplanned ahead of time. Or do an audio recording of it. Use the responses and do Task 1,2,3. 

7. Two blog posts - outsource

8. Two guest posts to other blogs - outsource

9. Article for magazine - outsource

10. Two Youtube videos - outsource

11. Press releases - outsource

Pete also said:
- Focus on value adding VS mechanics - do not do the latter.
- Comparing himself to Tim Ferriss, who goes out to "beg" for networks, whereas he demonstrates himself as a market leader and have people come to him instead.
- We are scaring ourselves by creating the product and then creating the shop to sell the product, when we can leverage other people's stores to sell our product. Eg. amazon, magcast, clickbank.

Somebody thank me for using more than 4 hours of my time in exchange for 4 minutes of your time.
- Hiring and outsourcing: hire one person, if he has been submitting regularly and on time, then promote him after that to do the other stuff. 
 
Anybody caught anything else? Please share it in the comments below.
 
---Obstacles--
1. im on the other side of the world, so 3pm EST means 3am for me on a weekday!! I did my best... set multiple alarms and the results was.. I did not wake up. So I thanked God when their emails said they were going to send a video on the missed livestream, which was partially what I kinda expected anyway from these online programs.
2.  After I received the video, I had problems loading or even streaming the video.
 
3. The guy in black keeps repeating himself!!! And is really long-winded....

With Thanks, Andrea
8am-5pm, Mon-Fri, 8pm-9pm (emergency only)

+8 GMT, Singapore timezone. 

Tuesday 16 October 2012

How to trick yourself to get what you need done and out the door as fast as humanly possible!

How to trick yourself to get what you need done and out the door as fast as humanly possible!
>> Create a deadline. Even if its a false deadline. 
From Yanik Silver. 

Put a date on the calendar for that event to happen, even if you do not know exactly how is it going to be done. 

For example, create Part one of the info products, open a series of webinars, seminars, then start selling it. Then once you get sales, then you would have to go on and create the others. 

Indigogo.com allows you to put out perks. Eg. first 10 people to sign up get a free part 1. Measures the level of interest. And the $ that came in keeps you on your toes. 

Kickstarter.com needs a funding goal. 

Get the word out. Hit the forums. 

How to trick yourself to get what you need done and out the door as fast as humanly possible!

How to trick yourself to get what you need done and out the door as fast as humanly possible!
>> Create a deadline. Even if its a false deadline. 
From Yanik Silver. 

Put a date on the calendar for that event to happen, even if you do not know exactly how is it going to be done. 

For example, create Part one of the info products, open a series of webinars, seminars, then start selling it. Then once you get sales, then you would have to go on and create the others. 

Indigogo.com allows you to put out perks. Eg. first 10 people to sign up get a free part 1. Measures the level of interest. And the $ that came in keeps you on your toes. 

Kickstarter.com needs a funding goal. 

Get the word out. Hit the forums. 

Monday 8 October 2012

Reactions to Amy Cheong's racist rant questioned

Overreacting with the police ... "Both former Nominated MP Siew Kum Hong and media academic Ang Peng Hwa said Ms Cheong's comments were a racist rant, not a call for action, and were not calculated to cause enmity between races here. Mr Siew added that while this did not excuse the remarks, the police report was unnecessary."

"Professor Ang said that these days, Singaporeans automatically head to the police in such situations. "I don't feel the report is justified, but it is based on precedent, in a way," he said."


Reactions to Amy Cheong's racist rant questioned

Although most commentators and experts agree that Ms Amy Cheong deserved to be fired, many have questioned the huge response to her remarks - from the online vitriol to the police report lodged against her.

Check this out from ST

Reactions to Amy Cheong's racist rant questioned

Overreacting with the police ... "Both former Nominated MP Siew Kum Hong and media academic Ang Peng Hwa said Ms Cheong's comments were a racist rant, not a call for action, and were not calculated to cause enmity between races here. Mr Siew added that while this did not excuse the remarks, the police report was unnecessary."

"Professor Ang said that these days, Singaporeans automatically head to the police in such situations. "I don't feel the report is justified, but it is based on precedent, in a way," he said."


Reactions to Amy Cheong's racist rant questioned

Although most commentators and experts agree that Ms Amy Cheong deserved to be fired, many have questioned the huge response to her remarks - from the online vitriol to the police report lodged against her.

Check this out from ST

Monday 1 October 2012

What is blog curation?

Blog curation is simply:
+ Taking a paragraph quotation of an interesting article
+ Adding your own thoughs.
+ A link back to the source

Blog curation is different from autoblogging whereby:
- Content is automatically posted from source, there is no reviewing
- Content taken wholesale or changed with word spinning (spinning is not a favorable method of Google either)

With Thanks, Andrea
8am-5pm, Mon-Fri, 8pm-9pm (emergency only)
+8 GMT, Singapore timezone. 


What is blog curation?

Blog curation is simply:
+ Taking a paragraph quotation of an interesting article
+ Adding your own thoughs.
+ A link back to the source

Blog curation is different from autoblogging whereby:
- Content is automatically posted from source, there is no reviewing
- Content taken wholesale or changed with word spinning (spinning is not a favorable method of Google either)

With Thanks, Andrea
8am-5pm, Mon-Fri, 8pm-9pm (emergency only)
+8 GMT, Singapore timezone. 


Wednesday 22 August 2012

Time management is consciously planning your time to ensure that you maximize your productivity.

To achieve this, 

  • organize your work by tasks (why not break into projects?)
  • create blocks of time where you can focus your attention (why there should be no multi-tasking. high concentration levels, focusing, )
and,
  • set goals to help you stay motivated. (remembering why you are doing this, set deadlines, meet the deadlines, just do it or take a break and go on later. balanced work and rest times. rest times being mandatory.)


I wrote this on august 13. Over the past 2 weeks, I've kept it in thought, churning it over and over in my mind: organize your work by tasks?

And then i saw it! @.@

i have a little post-it note pad which i use to write down things that are running on my mind, that i know i NEED to get done. Otherwise those tasks would just bother me in the head and take up all my brainy RAM (random-access memory). i picked up this habit when i read that Tim Ferris carried around a paper-and-pen task list and never wrote down more than a few tasks to complete for that one day only. And true enough, when i started using the Post-It note, i was never able to write down more than 5 items to complete, maybe squeeze in 1 more task and a few scratchy notes for the first 5 items. After i complete, i would strike them off. i had fun doing that. once i complete to about 4 out of the 5 tasks, i would take a new paper and transfer that ONE incomplete task over, along with now new tasks to be completed. 

My notebook is full of post-it notes instead of writing on the actual A5 note book. I always wondered do i really need a paper A5 notebook then. 

Now you must be wondering why i said all that. Because i soon notice, i always had that ONE incomplete task that kept getting transferred from paper to paper. And its always a very short description of the task. Like, "PM". Which means Project Management. Now what exactly is that? No one knows, its like a secret code between me and myself. But I KNEW what i needed to do. For that one task named "PM", i had to do this, and that, and this, and this and then this again and then that. Now by now you would also realise PM is not exactly A TASK, but a group of tasks, more like a huge chain of actions. And then you would have realise why it is so hard to get rid of the task named "PM". 

So that is:
1. Against the rule of putting down only tasks on the post-it. 
2. A cluster of tasks that needs to be broken down into 2-3 post-its
3. Will never get strike off because such a huge project can never be completed in one sitting !

Time management is consciously planning your time to ensure that you maximize your productivity.

To achieve this, 

  • organize your work by tasks (why not break into projects?)
  • create blocks of time where you can focus your attention (why there should be no multi-tasking. high concentration levels, focusing, )
and,
  • set goals to help you stay motivated. (remembering why you are doing this, set deadlines, meet the deadlines, just do it or take a break and go on later. balanced work and rest times. rest times being mandatory.)


I wrote this on august 13. Over the past 2 weeks, I've kept it in thought, churning it over and over in my mind: organize your work by tasks?

And then i saw it! @.@

i have a little post-it note pad which i use to write down things that are running on my mind, that i know i NEED to get done. Otherwise those tasks would just bother me in the head and take up all my brainy RAM (random-access memory). i picked up this habit when i read that Tim Ferris carried around a paper-and-pen task list and never wrote down more than a few tasks to complete for that one day only. And true enough, when i started using the Post-It note, i was never able to write down more than 5 items to complete, maybe squeeze in 1 more task and a few scratchy notes for the first 5 items. After i complete, i would strike them off. i had fun doing that. once i complete to about 4 out of the 5 tasks, i would take a new paper and transfer that ONE incomplete task over, along with now new tasks to be completed. 

My notebook is full of post-it notes instead of writing on the actual A5 note book. I always wondered do i really need a paper A5 notebook then. 

Now you must be wondering why i said all that. Because i soon notice, i always had that ONE incomplete task that kept getting transferred from paper to paper. And its always a very short description of the task. Like, "PM". Which means Project Management. Now what exactly is that? No one knows, its like a secret code between me and myself. But I KNEW what i needed to do. For that one task named "PM", i had to do this, and that, and this, and this and then this again and then that. Now by now you would also realise PM is not exactly A TASK, but a group of tasks, more like a huge chain of actions. And then you would have realise why it is so hard to get rid of the task named "PM". 

So that is:
1. Against the rule of putting down only tasks on the post-it. 
2. A cluster of tasks that needs to be broken down into 2-3 post-its
3. Will never get strike off because such a huge project can never be completed in one sitting !

Thursday 19 July 2012

facebook analytics for the b2c companies


This article recommends 3 important facebook analytics that you have to take a look. 

1. lifetime reach for knowing which times your posts are seen most
2. engaged users: which are the people most engaged in your posts and topics, and these people will eventually turn into brand ambassadors. 
3. which posts are popular, measured by the no. of received likes and comments and shares. 


With Thanks, Andrea
8am-5pm, Mon-Fri, 8pm-9pm (emergency only)
+8 GMT, Singapore timezone. 


facebook analytics for the b2c companies


This article recommends 3 important facebook analytics that you have to take a look. 

1. lifetime reach for knowing which times your posts are seen most
2. engaged users: which are the people most engaged in your posts and topics, and these people will eventually turn into brand ambassadors. 
3. which posts are popular, measured by the no. of received likes and comments and shares. 


With Thanks, Andrea
8am-5pm, Mon-Fri, 8pm-9pm (emergency only)
+8 GMT, Singapore timezone. 


Wednesday 18 July 2012

In summary, 3 ways u can spice up B2B content marketing

http://heidicohen.com/15-tips-to-make-your-b2b-content-marketing-more-effective/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HeidiCohen+%28Heidi+Cohen%27s+Actionable+Marketing+Advice%29#utm_source=feed&utm_medium=feed&utm_campaign=feed

basically, there are 3 ways u can spice up B2B content marketing

- bring in fresh perspective (guest blogging, talk to freelancers, people outside of marketing, focus/quiz groups)

- different types of content (answer cs questions, info products to train customers, demonstration (in line with videos), case studies, interviews)

- change the format of delivering the content (video, picture, infographic, audio, ppt slides)

In summary, 3 ways u can spice up B2B content marketing

http://heidicohen.com/15-tips-to-make-your-b2b-content-marketing-more-effective/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HeidiCohen+%28Heidi+Cohen%27s+Actionable+Marketing+Advice%29#utm_source=feed&utm_medium=feed&utm_campaign=feed

basically, there are 3 ways u can spice up B2B content marketing

- bring in fresh perspective (guest blogging, talk to freelancers, people outside of marketing, focus/quiz groups)

- different types of content (answer cs questions, info products to train customers, demonstration (in line with videos), case studies, interviews)

- change the format of delivering the content (video, picture, infographic, audio, ppt slides)

Tuesday 17 July 2012

What is Interactive Marketing?

Interactive Marketing, emphasized on interaction with the audience, hence the word "interactive". Online marketing is part of interactive marketing. Interactive marketing can be said to be across all media, from tv to internet, from mobile devices and tablets to the internet. 

Some examples are HP Internet TV and watching downloaded movies on your TV. 

What is Interactive Marketing?

Interactive Marketing, emphasized on interaction with the audience, hence the word "interactive". Online marketing is part of interactive marketing. Interactive marketing can be said to be across all media, from tv to internet, from mobile devices and tablets to the internet. 

Some examples are HP Internet TV and watching downloaded movies on your TV. 

How to maintain and get readers for a blog.

a blog - how to maintain and get readers

- always write at about the same time so that readers know when to show up.
- blog comments are not real metrics
- publish at least 2-3 times a week.
- write as a first person 
- do internal linking at every post for optimizing your blog
- use short titles. 

Social media: R u connecting to your product or to the people

http://www.marketingtechblog.com/facebook-product/

this article is about making people the product instead of the product itself, centralizing your social media around the people who uses your product, instead of the product. which is also right, because social media is about communicating to people, social media is not like direct advertising, shoving a product catalogue down your throat in "punch lines" format. 

Social media: R u connecting to your product or to the people

http://www.marketingtechblog.com/facebook-product/

this article is about making people the product instead of the product itself, centralizing your social media around the people who uses your product, instead of the product. which is also right, because social media is about communicating to people, social media is not like direct advertising, shoving a product catalogue down your throat in "punch lines" format. 

Monday 16 July 2012

Google Ranking Factors - Great Summary Table

This is a great site. i mean i know all the factors and i know how to deal with them. This table just serves as a checkmark station. 

http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

Google Ranking Factors - Great Summary Table

This is a great site. i mean i know all the factors and i know how to deal with them. This table just serves as a checkmark station. 

http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

What is Digital Marketing?

Digital Marketing is any marketing done electronically and that includes the Internet. 

Examples of Digital Marketing are email marketing (edm), website (landing page, banner ads), content marketing, social media marketing (smm), sem (ppc), seo, link building, video marketing, mobile platform marketing (sms, mobile ads) etc...

What is Digital Marketing?

Digital Marketing is any marketing done electronically and that includes the Internet. 

Examples of Digital Marketing are email marketing (edm), website (landing page, banner ads), content marketing, social media marketing (smm), sem (ppc), seo, link building, video marketing, mobile platform marketing (sms, mobile ads) etc...

kickstarter.com : Fund your idea through crowdsourcing.

kickstarter.com : Fund your idea through crowdsourcing.

Monday 9 January 2012

Babyproof your iPhone, iPad!

1. Put your non-deletable apps in first page. Such as those default by Apple. Or don’t put any apps on first page!

2. If you MUST have a deletable app on first page, put them into folders. 

3. If unfortunately the apps are already deleted, DO NOT sync and backup unto your computer’s iTunes. You can sync but please disable the syncing on your iPhone immediately! And then try and restore from your previous backup. 

4. Some apps like Awesome Note, has online syncing that backs up your notes in an online account. And has auto-backing up. This, compared to the iPhone notepad is much better. 

5. Build a “Recycle Bin” app for your undoing actions on your iPhone. haha. 

6. Last resort: contact your third party app company to see if they can help you!

Babyproof your iPhone, iPad!

1. Put your non-deletable apps in first page. Such as those default by Apple. Or don’t put any apps on first page!

2. If you MUST have a deletable app on first page, put them into folders. 

3. If unfortunately the apps are already deleted, DO NOT sync and backup unto your computer’s iTunes. You can sync but please disable the syncing on your iPhone immediately! And then try and restore from your previous backup. 

4. Some apps like Awesome Note, has online syncing that backs up your notes in an online account. And has auto-backing up. This, compared to the iPhone notepad is much better. 

5. Build a “Recycle Bin” app for your undoing actions on your iPhone. haha. 

6. Last resort: contact your third party app company to see if they can help you!