Thursday 19 July 2012

facebook analytics for the b2c companies


This article recommends 3 important facebook analytics that you have to take a look. 

1. lifetime reach for knowing which times your posts are seen most
2. engaged users: which are the people most engaged in your posts and topics, and these people will eventually turn into brand ambassadors. 
3. which posts are popular, measured by the no. of received likes and comments and shares. 


With Thanks, Andrea
8am-5pm, Mon-Fri, 8pm-9pm (emergency only)
+8 GMT, Singapore timezone. 


facebook analytics for the b2c companies


This article recommends 3 important facebook analytics that you have to take a look. 

1. lifetime reach for knowing which times your posts are seen most
2. engaged users: which are the people most engaged in your posts and topics, and these people will eventually turn into brand ambassadors. 
3. which posts are popular, measured by the no. of received likes and comments and shares. 


With Thanks, Andrea
8am-5pm, Mon-Fri, 8pm-9pm (emergency only)
+8 GMT, Singapore timezone. 


Wednesday 18 July 2012

In summary, 3 ways u can spice up B2B content marketing

http://heidicohen.com/15-tips-to-make-your-b2b-content-marketing-more-effective/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HeidiCohen+%28Heidi+Cohen%27s+Actionable+Marketing+Advice%29#utm_source=feed&utm_medium=feed&utm_campaign=feed

basically, there are 3 ways u can spice up B2B content marketing

- bring in fresh perspective (guest blogging, talk to freelancers, people outside of marketing, focus/quiz groups)

- different types of content (answer cs questions, info products to train customers, demonstration (in line with videos), case studies, interviews)

- change the format of delivering the content (video, picture, infographic, audio, ppt slides)

In summary, 3 ways u can spice up B2B content marketing

http://heidicohen.com/15-tips-to-make-your-b2b-content-marketing-more-effective/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HeidiCohen+%28Heidi+Cohen%27s+Actionable+Marketing+Advice%29#utm_source=feed&utm_medium=feed&utm_campaign=feed

basically, there are 3 ways u can spice up B2B content marketing

- bring in fresh perspective (guest blogging, talk to freelancers, people outside of marketing, focus/quiz groups)

- different types of content (answer cs questions, info products to train customers, demonstration (in line with videos), case studies, interviews)

- change the format of delivering the content (video, picture, infographic, audio, ppt slides)

Tuesday 17 July 2012

What is Interactive Marketing?

Interactive Marketing, emphasized on interaction with the audience, hence the word "interactive". Online marketing is part of interactive marketing. Interactive marketing can be said to be across all media, from tv to internet, from mobile devices and tablets to the internet. 

Some examples are HP Internet TV and watching downloaded movies on your TV. 

What is Interactive Marketing?

Interactive Marketing, emphasized on interaction with the audience, hence the word "interactive". Online marketing is part of interactive marketing. Interactive marketing can be said to be across all media, from tv to internet, from mobile devices and tablets to the internet. 

Some examples are HP Internet TV and watching downloaded movies on your TV. 

How to maintain and get readers for a blog.

a blog - how to maintain and get readers

- always write at about the same time so that readers know when to show up.
- blog comments are not real metrics
- publish at least 2-3 times a week.
- write as a first person 
- do internal linking at every post for optimizing your blog
- use short titles. 

Social media: R u connecting to your product or to the people

http://www.marketingtechblog.com/facebook-product/

this article is about making people the product instead of the product itself, centralizing your social media around the people who uses your product, instead of the product. which is also right, because social media is about communicating to people, social media is not like direct advertising, shoving a product catalogue down your throat in "punch lines" format. 

Social media: R u connecting to your product or to the people

http://www.marketingtechblog.com/facebook-product/

this article is about making people the product instead of the product itself, centralizing your social media around the people who uses your product, instead of the product. which is also right, because social media is about communicating to people, social media is not like direct advertising, shoving a product catalogue down your throat in "punch lines" format. 

Monday 16 July 2012

Google Ranking Factors - Great Summary Table

This is a great site. i mean i know all the factors and i know how to deal with them. This table just serves as a checkmark station. 

http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

Google Ranking Factors - Great Summary Table

This is a great site. i mean i know all the factors and i know how to deal with them. This table just serves as a checkmark station. 

http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

What is Digital Marketing?

Digital Marketing is any marketing done electronically and that includes the Internet. 

Examples of Digital Marketing are email marketing (edm), website (landing page, banner ads), content marketing, social media marketing (smm), sem (ppc), seo, link building, video marketing, mobile platform marketing (sms, mobile ads) etc...

What is Digital Marketing?

Digital Marketing is any marketing done electronically and that includes the Internet. 

Examples of Digital Marketing are email marketing (edm), website (landing page, banner ads), content marketing, social media marketing (smm), sem (ppc), seo, link building, video marketing, mobile platform marketing (sms, mobile ads) etc...

kickstarter.com : Fund your idea through crowdsourcing.

kickstarter.com : Fund your idea through crowdsourcing.