Monday, 11 July 2011

How to win at ZMOT aka "customers' first impression of you online" (recommended by Google)

1. Put an expert in Charge (involve him in all your business strategy, he must be a self-starter)
2. Find Your ZMOT Moments
3. Answer the Questions People Are Asking
4. Optimize for ZMOT
5. Be Fast
6. Don’t Forget Video
7. Jump In! (The faster you fail, the faster you learn what works. Treat your online marketing campaigns as if they’re always in beta.)

Download free ZMOT ebook.

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