The Zero Moment of Truth (ZMOT) is the moment you form your decisions while on the first research on the Internet for a product or service. Why is this important? Because consumers used to gather impression/information/reputation of a product from the store (for eg after they see an ad), now they just visit twitter, facebook, forums, landing pages, company websites... Download the ZMOT ebookProcess:
person sees ad --> goes online and hit product name, sociel media sites, shopping comparison sites, product review sites, price comparison sites --> makes his decision to cehck out product in mall.
Does this sound familiar? Yeah i do it everyday. :)Interesting facts:
Big ticket items: 1) prices 2) quality 3) design
Retail consumer products: 1) information 2) reviews 3) discounts
person sees ad --> goes online and hit product name, sociel media sites, shopping comparison sites, product review sites, price comparison sites --> makes his decision to cehck out product in mall.
Does this sound familiar? Yeah i do it everyday. :)Interesting facts:
- Mobile searches on google doubled last year.
- Consumers uses 10.4 sources in 2011, compared to 5.3 sources of information in 2010.
- Consumers no longer make shopping decisions in a linear way. Rather, like neurons, they branch out to gather as many information as possible from friends, ads, social media..
- keyword to optimize for: best, top...
- Average length of research for 80% of people before purchase: 1 month.
Big ticket items: 1) prices 2) quality 3) design
Retail consumer products: 1) information 2) reviews 3) discounts
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