To me, keyword researching should be a daily business, its how you keep on top of your market--knowing what your audience is searching for. I don't think Google takes a break from analyzing how people search. That said, Google might take some time to update their database. And "as user behavior changes, so do their search phrases". So the question really does boil down to WHEN to check in on your prized keywords again?
Nick Stamoulis shares:
- when your current keywords no longer produce traffic, or as much traffic as before.
- when there are new industry jargon.
- when your company rebranded itself, or launched new products and pages.
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