SEO services are for life! So is SEO client!
As an SEO client, it’s important to understand and maintain SEO momentum. You can't put SEO on hold and then pick up where you left off a few months later.
Basically, you should never just fire your SEO firm without there being an alternative in place to follow current SEO projects through to the end, and having additional projects planned and scoped in advance.
Any interruption in your SEO efforts can end up setting you back months or years, and that can not only mean having to reinvest in SEO all over again, but losing the SEO equity you’ve built to date.
http://searchenginewatch.com/article/2082871/5-Steps-to-Strategically-Managin...
Couple of notes to be a good SEO service provider:
- understand business model and business goals.
- agree in advance the combination of KPIs
- work closely with IT/Dev & Legal.
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